This week’s SaaS roundup includes great tips for offline marketing, a detailed guide to building 2019’s ultimate tech stack, data-driven marketing metrics and more! Let’s get started…
First up is Inside Intercom‘s astoundingly detailed outline of 2019’s ultimate technology stack. For those who don’t know, marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. Whether you’re building your first stack or just modernizing for the new year – we recommend starting here.
Building a marketing tech stack is like conducting an orchestra. If you want to succeed, you need to have both the sheet music (strategy) and the instruments (technology) — not one or the other.– Geoffrey Keating
Redpoint‘s Tomasz Tunguz is one of our favorite SaaS bloggers for a very good reason. Tunguz is not afraid to ask the tough questions, and is deeply analytical when digging for the answers. In his latest article, he examines how SaaS companies are priced these days, and pushes for a deeper understanding as to why. Have multiples compressed? Has volatility increased? Tunguz has done his research well, and his findings are well worth checking out for yourself.
There’s volatility in the public markets, but SaaS companies are still some of the most expensive equities around, which is great news for startups. The biggest question is how buyers and their budgets evolve in this period of volatility.– Tomasz Tunguz
Blossom Street Ventures playfully credit themselves as “your fave VC“, and with great articles like this one, they’re earning that title fast. Co-founder Sammy Abdullah‘s latest post fits perfectly among the blog’s consistently educational content, carrying on BSV’s tradition of keeping things short and sweet. Abdullah shares data gathered from 77 SaaS companies showing a significant drop in the median revenue multiple, and explains what this may mean for today’s “typical” SaaS companies.
Investors and founders love saying “SaaS margins are great.” They’re not. They’re horrible.– Sammy Abdullah
Hacker Noon‘s Vishnu Vankayala published a terrific guide to data-driven marketing efforts for SaaS business. Organized into 7 simple steps, this guide offers a detailed look at the 5 key data-driven marketing metrics, and equips readers with everything they’ll need to get started.
Collect as much user behaviour data as possible to understand what’s going on your funnel. Off-the-shelf analytics products don’t give you enough flexibility to track data and they don’t scale. Top companies collect raw data and stitch together in their own marketing data lake for their data-driven marketing efforts.– Vishnu Vankayala
Is offline marketing dead? Incredo‘s Artash Arakelyan says no, and we think he may be onto something. Arakelyan builds a strong case for the utilization of offline marketing and shares 4 highly effective offline marketing methods that can help grow your SaaS business today!
One of the best-kept secrets of the Digital Age is that you can have a brand to user interactions offline! What?! That’s right! Offline marketing is still alive and kicking. Despite the fast-paced ever-growing reach of the Internet, there are still many people who prefer to consume content and interact with brands through traditional means.– Artash Arakelyan
That’s it for this week’s SaaS roundup. We hope you enjoyed these articles, and hope to see you back here next Monday!