This week’s SaaS roundup features projected SaaS trends for 2019, a detailed explanation of proper SaaS website localization, tips on growing your SaaS business and more! Let’s get started…
First up, OpenView’s experts share 7 predictions about the software industry for the upcoming year. While the writers of this piece may not be openly clairvoyant, they do share some thought-provoking predictions and offer the data to back them up.
The way we engage with buyers is changing…fast. We’re on the verge of the next evolution where the best products will actually sell themselves – think Slack, Atlassian, Dropbox and Expensify. But “product led” does not mean “product only” and even traditional enterprise companies are looking for ways to de-labor the sales process to meet the demands of today’s buyers.– Liz Cain
If you only read one more SaaS blog post this year, it should be First Round Capital‘s annual State of Startups survey results. The State of Startups survey features data gathered from hundreds of venture-backed founders speaking frankly about what it’s like running a technology startup today. Everything from what benefits founders offer their teams to how many investors they pitched in their last round. First Round has also broken down the demographics and attributes of the 520+ founders who responded. Not convinced? First Round closes this presentation with a downloadable 87-slide deck summarizing everything discussed in the article. Simply brilliant.
Much has changed in the past four years since we started surveying founders, but some trends have persisted. Founders’ hardest hires continue to be in sales and engineering, and they still can’t imagine that raising their next round of financing will get any easier. But founders also retain their inherent optimism: year on year, they’ve never wavered in their belief that now is as good a time as ever to start a company.– First Round Capital
SaaStr’s Jason Lemkin shares his top 8 learnings on what changes when your company is acquired, organized into 8 quick and easy bullet points. For readers interested in a deeper dive on the subject, Lemkin caps the article off with a 47-minute Q&A video providing even more insight.
A lot is written about the economics of being acquired, and the deal dynamics. But a bit less is out there on what it is really like as a founder-CEO…after the deal closes.– Jason Lemkin
What is website localization? Incredo‘s Elisa Abbott breaks it down beautifully in this 5-minute read, clearly outlining both what website localization is, and what it is not. But one thing Abbott makes explicitly clear from the start is how every SaaS business can benefit from proper website localization today.
The benefits that localization brings businesses today clearly indicate that this isn’t just a temporary fad that will soon fade away. It is one of the essential elements of a company’s expansion in foreign markets. It allows your user base to grow.– Elisa Abbott
Willi Linke, co-founder of encore.io, shared his wonderfully thorough SaaS founder’s playbook with Medium readers last week. Willi Linke’s playbook is brimming with actionable tips and uniquely specific advice on solving common SaaS problems, all tied together by Linke’s personal story of building encore.io and overcoming numerous hurtles along the way.
To begin with, the most important thing is to develop a clear understanding about whom you want to target and why. It sounds simple, but this step often isn’t given enough attention, even though it impacts every subsequent step within the outbound process.– Willi Linke
Forbes writer Eric Christopher provided the SaaS rally-cry we all needed to close out 2018 with excitement toward the new year. Take it as a pat on the back or as a reminder of the importance and value the SaaS platform has to offer. Either way, this article is a great reminder of something most of us never get tired of hearing – the strategic importance of SaaS is growing, and opportunity abounds.
Digital transformation has revolutionized the way people consume content, share information, connect interpersonally, buy products, store data, run businesses and more. To say the world is not the same prior to these changes is an understatement; the world is more connected and productive than ever before.– Eric Christopher
Thanks so much for joining us for this week’s SaaS roundup! We hope to see you here next Monday!