What is Customer Success?
Gainsight defines Customer Success as "the business methodology of ensuring customers achieve their desired outcomes while using your product or service."
It's the pathway to reducing churn, improving renewal and increasing account expansion. Simply put, Customer Success is the lifeblood of a SaaS company.
"Customer Success is where 90% of the revenue is.”
- Jason Lemkin, CEO/Founder of SaaStr.
How does Customer Success software work?
Customer Success software connects to your customer relationship management (CRM) software and to your actual product as well. From there, this software monitors product user activity as well as CRM inputs. Using intelligent algorithms, this software can map out trends, report statistics, and make accurate predictions about your customers and provide your company with the information needed to ensure the success and retention of your SaaS customers.
Customer success goes hand-in-hand with the success of a business.
When a customer succeeds, you succeed.
What is the best Customer Success software?
There is a wide variety of great Customer Success products available, each with their own unique features, pros and cons.
Here are our 10 favorite SaaS Customer Success products:
There you have it!
We hope you found this list helpful! Did we leave out any of your favorite SaaS Customer Success products? Let us know!
[…] who has to take the sole burden of churn if the product can do no wrong? Customer success of course. With maybe a dash of sales thrown in for good […]