What is Customer Success?
Gainsight defines Customer Success as "the business methodology of ensuring customers achieve their desired outcomes while using your product or service."
It's the pathway to reducing churn, improving renewal and increasing account expansion. Simply put, Customer Success is the lifeblood of a SaaS company.
How does Customer Success software work?
Customer Success software connects to your customer relationship management (CRM) software and to your actual product as well. From there, this software monitors product user activity as well as CRM inputs. Using intelligent algorithms, this software can map out trends, report statistics, and make accurate predictions about your customers and provide your company with the information needed to ensure the success and retention of your SaaS customers.
Customer success goes hand-in-hand with the success of a business.
When a customer succeeds, you succeed.
What is the best Customer Success software?
There is a wide variety of great Customer Success products available, each with their own unique features, pros and cons.
Here are our 10 favorite SaaS Customer Success products: