I’ve been known to make up some words. One of the
Preserving SaaS Agility
Growing SaaS companies thrive on agility. We need it to make rapid experimentation plausible. We must have it to cycle through iterative feedback loops. It’s part and parcel of pricing and packaging testing. It’s how we adjust to evolving markets. The list goes on and on, but suffice to say a growing SaaS without fundamental agility is growing slower than it could be.
Complexication is Non-Productive Effort
My latest wake up call on
I see complexication a lot in sales and marketing. Perhaps this is because those teams often weave together myriad technological tools to ostensibly help them market and sell more. Or maybe it’s because sales and marketing can have a lot of moving parts. Regardless of the underlying cause, complexication seems to run rampant in sales and marketing. I feel like we need to remind ourselves of the basics in sales and marketing before we commit to page-long lead workflows; hours of meetings on lead statuses; and full-scale studies on integration feasibility. The basics are to find and attract the right people; know where they came from; move them through the funnel; convert them to customers; and keep them happy. It’s too easy to forget that sometimes.
Back in my ion days, my daily marketing standup included not only the marketing team, but also our sales & marketing operations person, and a representative from the customer success side of the house. We had a toe in sales and one in success every day.
True elegance and simplicity are the
resultof a lot of work and iterative thinking. Simple is harder.
Simple SaaS Byproduct: Scalability
That additional effort is so worth it. Once there’s a simple, elegant solution, it can likely be repeated. Repeatable success is kind of a big thing when you’re growing a tech company, so that alone should push you toward simplicity. Repeatability also translates to more manageable SaaS scalability. Complicated things require higher-level talent to keep them running and to scale them. Simpler things can be scaled by less experienced people who are easier to find and recruit.
Simple SaaS Byproduct: Durability
Then there’s durability. Generally speaking,
Simple SaaS Byproduct: Flexibility
Flexibility often suffers
The preservation of agility, scalability, durability, and flexibility are really good reasons to keep things simple. The additional up-front effort will play out every day in your SaaS company’s future growth. So the next time you hear something that just feels more complicated than it should be, randomly scream a non-word, draw attention to complexication, and demand the additional effort of simple, elegant, agile, scalable, durable and flexible solutions. I think that last sentence was overly complexicated.