Another week has passed here at SaaSX, and that means it’s time for another installment of our weekly SaaS article roundup! Let’s jump right in…
Whether you’re feeling disenchanted from past content marketing failures or you’re new to the concept altogether,
47% of buyers still view 3 to 5 pieces of content before engaging with a sales representative, companies with blogs tend to get 67% more leads than those who don’t have a blog, and– Patrick Campbell
inboundmarketing close rates are still 8 to 10 times higher compared to those of outbound efforts.
Chrome River‘s Anna Becknell kicked November off with a rally-cry for progress and forward-thinking on InformationWeek. In this article Anna wages war on comfort and routine, urging companies to shatter their attachment to outdated software and celebrate the efficiency, usability and increased annual savings offered by countless SaaS products.
We’re long past the days of software in a box, during which it was common practice for enterprises to spend months re-engineering the code of that pricy package they’d just installed to make sure their specific needs were addressed. We’ve seen over and over how these customizations end up causing huge headaches because no one can help when—not if—problems arise.
You’d think we’d learned our lessons by now.– Anna Becknell
Forbes writer Bryan Stolle did not disappoint with part 2 of the ‘SaaS Myths’ series he kicked off last month. In the first installment, he showed how professional services are a key component in most successful SaaS company playbooks. In this brilliant follow-up, he gives an in-depth explanation of when and why SaaS companies should offer these professional services.
Mature SaaS companies derive almost 20% of revenues from professional services and invest almost 14% of total expenses (COGS + OPEX) in same. For early stage SaaS companies, it can be as much as 50% of revenues. Even when offered below cost or bundled free, professional services are usually a significant part of the go-to-market and customer success effort.– Bryan Stolle
Andrew Chen details the story of his climb from startup co-founder to Andreessen Horowitz general
I’ve been asked by friends and folks on the best path into venture capital. From my experience, it’s a long, windy experience – others have written about their processes as well. My journey took a while…– Andrew Chen
In case you missed it, our good friends at Openview invited our fearless leader Anna Talerico back to their blog last week! This time around, Anna discussed the many challenges a growing company’s sales team may face, and shared 11 simple questions to assess your sales team’s maturity.
Everything starts with sales, and if it’s not firing on all cylinders in a predictable, scalable way, it’s going to be difficult to reach your growth targets.– Anna Talerico
There you have it! We hope you found something beneficial in these articles, and hope to see you next Monday for another SaaS roundup!