It’s Monday, and that can only mean one thing…
It’s time for another edition of our weekly SaaS Roundup
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As long as it affects how the customer interacts with your brand, you should think about split testing for optimization.– Tom Buckland
To split test effectively, you need to have tangible data. This will be your starting point and you’ll compare this to the results once the initial testing has completed.
No October SaaS roundup would be complete without this list of SaaS’ 50 leading ladies. We always love seeing the inspirational women of SaaS being honored for their work in the industry, and The SaaS Report does a great job of doing that by sharing these journeys to the top-tier of SaaS leadership.
Today, more than ever, it is important that we recognize and celebrate the accomplishments of women in SaaS, software and the broader technology field. By shining a light on these leaders we can help inspire and encourage today’s younger generation of women to aim high and achieve.– The SaaS Report
SaaS trailblazers SaaStr blew minds this week with this fantastic introduction to Micromilestones
Once you have something — some real revenue — your job is to hold the team together until you all really figure the engine out. That can take quite a while. Micromilestones can help. Then ditch ’em when you have a real engine humming.– Jason Lemkin
SaaS CFO writer Ben Murray did the SaaS world a service by introducing this simple approach to the overcomplicated playground of SaaS metrics. “Simple” and “efficiency” in the same sentence? We’re listening…
There’s a big difference in understanding the theory of SaaS metrics and actually implementing them in your day-to-day operations. I really believe the sales efficiency metrics above can be incorporated into your monthly reporting with relative ease.– Ben Murray
Alright, you caught us.
This article isn’t from the last 7 days, but that’s when we first saw
If you’re working on a major revamp of your product, don’t allow your sales and support team to use the new product as a catch-all solution.
The natural inclination when a customer is upset or disappointed is to oversell the revamp, making them think everything will be perfect when it launches. As you’ll find out later in this article, it still won’t be. Instead, train them how to solve customers problems in the meantime.– Kyle Racki
That’s it for this week’s SaaS article roundup! We hope you got something beneficial out of these articles, and as always, we invite you back next Monday for another SaaS roundup!