The Great Big Sales Playbook Round Up

Now that I’ve spent the month writing about sales playbooks, it seemed like the time for a quick roundup.

If you were to ask me three things I attribute to my sales team’s success, our sales playbook would be on the list. That’s because the sales playbook contained so much of what made us great.

It enforced a discipline around how we documented, communicated and executed. This rigor helped ensure we were consistent, clear and useful as a sales leadership team. That’s why I am passionate about sales playbooks as an essential tool for building and scaling a sales department.

So here are quick links to everything sales playbooks:

• If you want the ugly story of my first attempts to create a sales playbook, start with Need To Create a Sales Playbook? I Feel Your Pain. It’s about as real as you can get.
• But from that experience, I learned 5 Important Lessons About Sales Playbooks.
• For the uninitiated, I would start with What’s a Sales Playbook. It’s a quick overview of what a playbook is and how it’s used by sales teams. Or check out the 30-second version in this video.
• If you want to be convinced you need a sales playbook, check out Why Playbooks Help Sales Teams Achieve More. This one includes a couple of nice stats from Aberdeen Research and the main benefits of a playbook for the sales organization.
• And then, my personal favorite, A Sales Playbook Outline You Can Actually Use. A real-world, specific playbook outline. I add and remove content and resources as applicable to the specific sales organization, but this is always my starting point.

And thus concludes my sales playbook mission. For now. I can’t promise I will never write another article about sales playbooks though. I am pretty passionate about the value of playbooks for sales organizations and I hope sharing my experience, my outline and my lessons learned are helpful for other sales leaders!