For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. It can be the difference between having 6 months of runway versus an endless runway. It can make the difference between needing to make deep cuts when the business climate gets rocky […]
Main Content
Recent Posts

The Product Led Funnel
The other day my partner at Arthur Ventures, Pat, and I were talking about the go-to-market motion of a partner company and he used a phrase I hadn’t heard before. Product-Led Funnel. If you are a software entrepreneur you probably spend a lot of time thinking about product-led growth. How to get it, how to […]

12 SaaS Pricing Strategy Resources
Pricing is one of the highest-impact strategic decisions that startups make, yet often the least amount of time is spent on it. As 2021 begins, companies are sitting down to finish up their annual plans. One of the most crucial parts of this process is often reviewing and refining pricing strategy, which can seem daunting. […]

Your SaaS Customer Success Playbook Outline
Yes, Your SaaS Does Need a Customer Success Playbook! A comprehensive SaaS customer success playbook sets your team up for success. A playbook provides in-depth content & plays for onboarding, adoption/engagement, at-risk accounts, and renewals. Each section can include processes, sample outreach cadences, and more. If you have a customer success software platform, actual emails […]
Welcome to SaaSX!
SaaSX provides a wide array of resources for tech company founders and leaders—from tools to advice to best practices and more. Over the last twenty years the couple behind SaaSX — Justin and Anna Talerico — have launched, grown and sold technology companies together.
But what was missing from their journey was quality help with the ins and outs of running and growing a recurring-revenue business. Sure, there was plenty of content from the VC community, but most of that had the Valley perspective and came from a relatively specific worldview.
Anna and Justin are operators who built and sold a successful SaaS in the highly competitive marketing technology space. SaaSX is their way to share their lessons learned with other founders and leaders of similar technology companies. Welcome to SaaSX.com!