Born as Married2Growth.com in early 2018, SaaSX has evolved into a wide array of resources for tech company founders and leaders. Over the last twenty-plus years the couple behind SaaSX — Justin and Anna Talerico — have launched, grown and sold technology companies. Their martech SaaS ion interactive was acquired by a strategic buyer in 2017.

At ion, they made the Inc 500 list of fastest-growing private companies. They accelerated from $1M to $5M and then to $10M in revenue, all as a profitable, capital-efficient company. They raised some venture debt, executed an M&A process, and exited with a strategic buyer.

But what was missing from their journey was quality help with the ins and outs of running and growing a recurring-revenue business. Sure, there was plenty of content from the VC community, but most of that had the Valley perspective and came from a relatively specific and narrow worldview.

Anna and Justin are operators who actually built and sold a successful SaaS in the highly competitive martech space. SaaSX is their way to share their lessons learned with other founders and leaders of similar technology companies. Welcome to SaaSX.com!