If you decide to embark on the product-led growth (PLG) path, you are also making an implicit agreement to make your product itself the center of attention. PLG brings clarity and focus to the product planning process but can also increase the risk of taking a wrong turn—metaphorically speaking. In the old enterprise-style, sales-led model, […]
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Introduction to Product-Led Sales
Product-led growth, in the most classic sense, is a very specific approach to go-to-market that relies on a self-service customer acquisition channel—where people can try, buy, expand and renew without ever talking to a person from the company. “A very specific approach to go-to-market that relies on a self-service customer acquisition channel—where people can try, […]

5 Things to Know About Running a Capital Efficient Software Company
For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. It can be the difference between having 6 months of runway versus an endless runway. It can make the difference between needing to make deep cuts when the business climate gets rocky […]

The Product Led Funnel
The other day my partner at Arthur Ventures, Pat, and I were talking about the go-to-market motion of a partner company and he used a phrase I hadn’t heard before. Product-Led Funnel. If you are a software entrepreneur you probably spend a lot of time thinking about product-led growth. How to get it, how to […]
Welcome to SaaSX!
SaaSX provides a wide array of resources for tech company founders and leaders—from tools to advice to best practices and more. Over the last twenty years the couple behind SaaSX — Justin and Anna Talerico — have launched, grown and sold technology companies together.
But what was missing from their journey was quality help with the ins and outs of running and growing a recurring-revenue business. Sure, there was plenty of content from the VC community, but most of that had the Valley perspective and came from a relatively specific worldview.
Anna and Justin are operators who built and sold a successful SaaS in the highly competitive marketing technology space. SaaSX is their way to share their lessons learned with other founders and leaders of similar technology companies. Welcome to SaaSX.com!