Yes, Your SaaS Does Need a Customer Success Playbook! A comprehensive SaaS customer success playbook sets your team up for success. A playbook provides in-depth content & plays for onboarding, adoption/engagement, at-risk accounts, and renewals. Each section can include processes, sample outreach cadences, and more. If you have a customer success software platform, actual emails […]
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The 13 Best SaaS Metrics Articles of 2020
Somehow, 2020 has managed to both breeze by in an instant and drag on interminably at the same time. No one can deny it’s been a wild year. Some aspects have been good, others…not so much. But regardless of how many things we could put in the “not great” category, this year has certainly seen […]

The All-New 2020 Big List of SaaS Stats and Benchmarks
Welcome to The 2020 Great Big List of SaaS Stats and Benchmarks! By 2021, the global SaaS workload is poised to reach 380 million. Source: Anderson Frank 89% For 89% of SaaS businesses, new customer acquisition is the top growth activity. Source: Invesp 20% According to the SaaS sales benchmarks, software development companies with an annual […]

3 Easy Lead Generation Calculators
Wondering how many leads you need to generate to hit your company’s revenue targets? Or how much traffic you need to drive to hit an online signup target? We’ve got your answer right here in our 3 easy lead generation calculators. What is a Lead Gen Calculator? These 3 simple calculators automatically calculate: The number […]
Welcome to SaaSX!
SaaSX provides a wide array of resources for tech company founders and leaders—from tools to advice to best practices and more. Over the last twenty years the couple behind SaaSX — Justin and Anna Talerico — have launched, grown and sold technology companies together.
But what was missing from their journey was quality help with the ins and outs of running and growing a recurring-revenue business. Sure, there was plenty of content from the VC community, but most of that had the Valley perspective and came from a relatively specific worldview.
Anna and Justin are operators who built and sold a successful SaaS in the highly competitive marketing technology space. SaaSX is their way to share their lessons learned with other founders and leaders of similar technology companies. Welcome to SaaSX.com!